Virgin Group: Richard Branson’s Business with Flamboyance?
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Code :LDS0024C
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Region : U.K./U.S.A. |
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Innovator Branson was believed to be The Virgin Groups’ most important asset. Branson was also known as an innovator. When Branson wanted to ‘take on’ Pan Am, T.W.A and British Airways, Branson gave credit to Laker10, who advised him to get the right media attention, “If you are going to take on Pan Am, T.W.A and British Airways, you’ve got to use yourself and get out there and realize that if you dress up in a captain’s outfit when you launch the airline, you’ll get on the front page. If you turn up in ordinary business clothes, you’ll be lucky to get a mention. Remember, the photographers have a job to do; they’ll turn up to one of your events and give you one chance... Adventurous Branson was passionate about life. Since 1985, he had regularly featured in the news. He was the first person to fly around the world in a hot air balloon. Branson made each adventurous attempt, a media blitz with his Virgin logo prominently displayed using this as an opportunity to publicize free and promote his Virgin Group brand. In 1999, Branson was awarded Knighthood14 by the Prince of Wales, for his contribution to entrepreneurship. Thus he became ‘Sir Richard Branson’... Philanthropy In 1991, Branson played a crucial role in the Gulf War by getting actively involved in the release of war hostages. In addition to this, he also offered medical and food supply to war prisoners. Virgin’s way was getting involved and doing things differently. Virgin’s charity supported a network of grass-roots charities and he gave his staff the option to volunteer and involve themselves with the cause... |
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Branson: A Businessman Branson, it was noticed, refused to be confined to the limits of a single core business. Branson felt that “If you know one business, you know any business.”, “If you can run a record company, you can run an airline. If you can run an airline, you can run a bank. If you can run a bank, you can run a soft drink company17.” Branson’s philosophy was centered on finding the best talent to run his businesses. Branson did not consider industry-specific expertise important, instead valued strong people-skills that meshed with Virgin’s culture...
